Freelance Designer - Aug 2018 - Present

Consulting with entrepreneurs, start ups and established brands to develop and implement comprehensive brand strategies that align with client objectives and target audience. Developing brand identities, including logos, color schemes, and typography, to establish an immediate strong market presence and cohesive brand guide to ensure future brand consistency and scalability.

Product Designer and Developer - Nov 2022 - May 2024

On 4 person team designing and developing sporting goods, fitness, and combat sports equipment across product line including boxing gloves, mitts, heavy bags, protective equipment, footwear, apparel, accessories and exploring new product opportunities. Contributing design, storytelling, ergonomics, user research, CMF trend research and selection for new and existing items. Lead design of limited edition products and collaborations. Worked with athletes to facilitate custom product and visiting manufacturers during design, development and manufacturing processes.

Industrial Design Intern - Oct 2018 - Jan 2019

Collaborated with a small, dynamic team to drive product design and development, graphic design, brand strategy, manufacturing, and consulting for 17 brands, helped in bringing over 20 products to market. Participated in client pitch meetings to evaluate product viability and provide strategic insights. Helping clients start their brand, moving from napkin sketch to manufacturing and into the users hands.

Graphic / UX Designer - Sep 2018 - Dec 2018

Collaborated with three internal mental health startups facilitated by Harvard Business School and the Ignite Accelerator. Consulting on graphic standards, branding direction, and UX guidelines to ensure design and brand integrity beyond my tenure.

Graphic / Media Intern and Product Photographer - Sep 2018 - Oct 2018

Developed graphics, marketing material, digital collateral, while directing and facilitating product photography for EYPR, UCSHAG, Mom Bomb, and other clients associated with the EYPR brand.

Graphic / Branding Designer, Event Coordination Intern - Jan 2018 - Apr 2018

Led brand exploration of the Wentworth and associated labels, contributed graphic design, logo exploration, exploratory research, as well as contributing to future Alumni engagement strategy. Supported event planning and coordination for all Alumni events, ensuring smooth execution and engagement while also designing and facilitating all print media for Alumni events.